Golden Hooves announces new listings with five major wholesalers

Golden Hooves‘ regenerative cheddar is available for retail across England, Scotland and Wales from 1 April, following the announcement of listings with five new wholesale partners. Fresh off the back of this news, independent retailers will be able to find out more by visiting the team on stand S170 at the Farm Shop & Deli Show 2024, taking place at the NEC in Birmingham from Monday 29 April to Wednesday 1 May.

As of this month, the Golden Hooves range will be distributed nationwide via a wider group of wholesalers, including newly formed partnerships with Rowcliffe and Curd & Cure, in addition to current UK-wide distributor, The Cress Company. In Wales, Caws Cymru will join current distribution partners Castell Howell and Blas Ar Fwyd, while Golden Hooves will also retain its original wholesale partnership agreement with Longman’s Cheese in the South West

Launched by British farmer-owned dairy co-operative, First Milk in Spring 2023, in order to celebrate the work of the co-op’s farmers and fly the flag for regenerative dairy farming in the consumer marketplace, Golden Hooves Mature Cheddar has carved out a strong position in deli counters as the UK’s ‘Deliciously Regenerative’ cheese. It was joined by a Vintage Cheddar last September, which won a Gold at the British Cheese Awards in March 2024, as well as a Silver in the Packaging category.

Available for retail in independent stores, including delis, food halls and farm shops, Golden Hooves Cheddar is made using fully traceable regeneratively farmed milk. Using grazing cows to work the land with their hooves, Golden Hooves farms are taking steps to continually encourage plant and wildlife biodiversity, protect the soil and maintain living roots, a process which is believed to remove carbon from the atmosphere and sequester it into the soil. Part of First Milk’s commitment to continual improvement, these activities are supported by extensive research to measure the impact that these initiatives are having on the soil.

Following First Milk’s launch of Golden Hooves Cheddar last year, the business has achieved a number of significant awards and certifications, including the King’s Award for Enterprise for Sustainable Development, as well as B-Corporation certification. In January, Golden Hooves was listed in The Good Shopping Guide’s Top 200 Ethical Businesses for 2024, placing the brand at the forefront of ethical dairy farming, as it continues to represent the collective sustainability efforts of the co-op’s 700 members.

Leona McDonald, director of Golden Hooves, commented: “This is an exciting landmark for Golden Hooves, as we can now take our regenerative message out to so many more people across the country. We want to show households just how easy it is to enjoy regeneratively farmed products every day, and our new wholesale partners are central to this mission, connecting us with the wonderful farm shops, delis, food halls, village shops and corner stores that will carry our cheese with a Stomp of Approval! Capping off an extraordinary first year for the Golden Hooves brand, we can now look forward to some big new launches in year two, all geared around ensuring that dairy farming can be part of the solution. Watch this space!”

Golden Hooves Mature Cheddar and Vintage Cheddar is available for retail in 200g pre-packs, via Blas ar Fwyd, Castell Howell, Caws Cymru, The Cress Company, Curd & Cure, Longman’s and Rowcliffe. Stockists can request pricing information by emailing [email protected].

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