In one of Europe’s biggest dairy campaigns, the German subsidiary of Friesland Coberco Dairy Foods has teamed up with Kellogg’s, Opel cars, Tupperware and a cable television station to promote cereal with milk breakfasts.
This month, in supermarkets throughout Germany, 1.7 million special trays carrying Friesland’s Domo Lang Lecker UHT milk and Kellogg’s Special K are being given away as part of drive dubbed