Magnum introduces multi-sensorial ‘Utopia’ ice cream range

Unilever’s UK ice cream brand Magnum has unveiled Utopia, a new line of multi-sensorial ice cream novelties designed to elevate the classic indulgence of ice cream on a stick.

The Utopia range features marbled ice cream, swirled with liquid sauces and enclosed in a signature Magnum chocolate coating, promising a layered and textural experience, according to the company. Two flavors are set to launch:

• Double Cherry: A fusion of marbled berry-flavored panna ice cream, drizzled with sour cherry coulis and coated in Magnum’s signature milk chocolate, finished with crunchy, berry-flavored sugar pieces.
• Double Hazelnut: A swirl of hazelnut and caramel almond ice creams within a salted hazelnut sauce, encased in thick white chocolate embedded with salted, caramelized hazelnut, almond and pistachio pieces.

The launch of Utopia follows last year’s Euphoria Pink Lemonade and Chill Blueberry Cookie – a duo inspired by mood-driven flavors. With this latest release, Magnum continues to push the boundaries of texture and taste in ice cream innovation.