Parag Milk Foods expands its products portfolio
Parag Milk Foods of India
Parag Milk Foods of India, has expanded its product portfolio. These new offerings cater to the growing demand for high-quality dairy and nutrition-based products across the company’s flagship brands, the company says.
These include Crunchy Chikki, a sweet snack made with 100% pure Gowardhan Ghee, and available in two flavours, Sesame and Peanut, and priced at INR10 for 25g.
Go Yogurt offers the goodness of cow milk, along with a wholesome blend of fruits and creamy indulgence. Flavours include Mango, Blueberry and Strawberry. It is priced at INR25 for 80g.
Pride of Cows, Parag’s single-origin dairy brand, now offers low-fat and High-Protein Paneer, with 45g of protein, with a RRP of INR235 per 200g, Mint & Masala Buttermilk (INR60 for 250ml), and Bocconcini, fresh mozzarella balls (INR400 for 200g). Pride of Cows Greek yogurt has also launched in Fig & Honey, Blueberry, Pineapple and Mixed Berry versions with no added sugar (INR95 for 100g).
Also available is Avvatar India Whey Protein, a chocolate and coffee wafer, high protein snack bar for on-the-go fitness enthusiasts. It is priced at INR60 per 40g piece.
The route to market for Pride of Cows products is the Pride of Cows portal, app along with Quick and e-commerce. The Gowardhan, GO and Avvatar products are available in general stores, Modern Trade and on Quick and e-commerce, the firm says.
