Lurpak extension wins new market

Arla Foods leading butter product has broken into the well-protected Norwegian dairy market.
Although the Norwegians have, for a long time, been aware of tradi- tional Lurpak through purchases in Denmark and the UK, high levies made the product too expensive for worthwhile sales in Norwegian supermarkets.
The latest Lurpak Spreadable product, however, slips through Norwegian levy barriers because it is termed a