In one of Europes biggest dairy campaigns, the German subsidiary of Friesland Coberco Dairy Foods has teamed up with Kelloggs, Opel cars, Tupperware and a cable television station to promote cereal with milk breakfasts.
This month, in supermarkets throughout Germany, 1.7 million special trays carrying Frieslands Domo Lang Lecker UHT milk and Kelloggs Special K are being given away as part of drive dubbed