Parag Milk Foods names Kanodia for Avvatar Sports Nutrition

Parag Milk Foods has named Nitin Kanodia as the business head of Avvatar, its sports and active nutrition brand. A chartered accountant, Kanodia joined Parag and, over the years, he has evolved from finance to marketing and brand building, leading campaigns and playing a role in positioning Avvatar as a credible, homegrown alternative to international protein brands. His leadership has contributed significantly to the brand’s growing consumer trust and expanding footprint in the health and wellness category, the company says.

Commenting on his new role, Kanodia said, “It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand to new heights, building stronger consumer trust, and innovating across formats.”

As Parag Milk Foods continues to diversify into segments like sports nutrition, the company remains committed to building not just great brands, but also great careers, making it one of the most aspirational and dynamic places to work in the food and nutrition industry, according to the firm.