New Benefitt developed in Thailand

Benefitt, a new brand developed by Lactasoy Co, has introduced Thailand’s first high-protein UHT-milk. The new Benefitt High Protein UHT Milk is filled in SIG SmallBloc 350ml carton packs and is now available nationwide at 7-Eleven stores. With 31g of protein per pack, the product brings a new level of convenience to Thailand’s growing demand for high-protein beverages, the company says.

Until now, high-protein milk in Thailand has mainly been available in pasteurized formats that require cold-chain distribution and have shorter shelf life. Benefitt High Protein UHT Milk overcomes these limitations through aseptic processing and packaging, allowing consumers to enjoy high protein nutrition in an ambient, ready-to-drink format that fits easily into daily routines.

Made of high-quality ingredients, the product provides 31g of protein per 350ml serving and is formulated to offer a smooth, low-viscosity texture that is easy to drink. It contains no added sugar and is suitable for a wide range of consumers including those seeking convenient meal replacements, office workers looking for nutritious options, and health-conscious individuals focused on protein intake.

“Our goal with Benefitt is to make high-protein milk accessible, convenient and enjoyable for consumers across Thailand. The UHT format allows us to deliver high nutritional value without the need for refrigeration, and the SIG packaging gives us a solution that is easy to carry, easy to drink and suitable for nationwide distribution,” says Phanwana Mahasup, advertising manager and marketing coordinator for Benefitt at Lactasoy.