Kellogg’s tips and sips with UK Dairy Council

A new promotion aimed at encouraging children to enjoy a nutrient-filled breakfast via free bowls is part of the cooperative effort between the UK Dairy Council and consumer good giant Kellogg’s. Kellogg’s is giving away a promotional Tip & Sip bowl. It features a built-in straw, providing a fun way for children to sip up every last drop of milk. Dr Judith Bryans, director of The Dairy Council, says: “We are very excited about pairing up with Kellogg’s and giving our backing to this promotion as it encourages children and young people to eat breakfast and to drink more milk. Milk provides children with a lot of essential nutrients – but they will only get these nutrients if they drink the milk and don’t leave it sitting at the bottom of the cereal bowl. All too often young people skip breakfast or have nutritionally poor foods on the go. This promotion makes having breakfast fun so it’s a great way to encourage children to start their day with milk and cereal.”

A recent survey commissioned by The Dairy Council revealed that 75% of young people surveyed have milk on their cereal. The Dairy Council is hopeful that the Tip & Sip promotion will help encourage more to try it. There are four bowls to choose from, each featuring a different Kellogg’s character – Coco the Monkey, Tony the Tiger, Cornelius the Cockerel, or Mini Max

The promotion will be launched officially on the 2nd of July 2012, but packs showing The Dairy Council logo with information on how to take part in the promotion are already on shelf.

To find out more about how to get hold of a Tip n Sip bowl and about the promotion visit https://www.tipandsip.kelloggs.co.uk/competition_new.aspx

To find out more about milk visit www.milk.co.uk