Make Mine Milk launches bovine best competition

The UK milk campaign, Make Mine Milk, has launched a talent search among the nation’s bovines, in order to find Britain’s best dairy cow.

At the recent Livestock Event, the team behind the ‘make mine Milk’ campaign launched the competition, which encourages farmers to nominate their ‘best in herd’ – so the dairy cow that they think has the best personality, is the best looking, or the one that they are proudest of for whatever reason. All entrants have to do to be in with the chance of winning the inaugural ‘Britain’s Best Dairy Cow’ award is email a picture of the cow that they believe should win the prize and explain why they should win in a maximum of 50 words, to [email protected], by 31 August 2013.

Once all the entries have been received, the entries will be uploaded to the ‘make mine Milk’ Facebook page, http://www.facebook.com/makemineMilk, where the 136,000 strong community will vote on the winner. Besides winning the hotly contested title, the winning farmer will also be whisked off for an all expenses paid trip to the races – this includes all travel within the UK and also £150 spending money on the day.

Sandy Wilkie, Chairman of the Milk Marketing Forum comments: “Not only do British farmers produce the best milk in the world, but they have some of the most outstanding dairy cows among their herds too. Over the years we’ve noticed that a lot of farmers have their favourites – so this is a great opportunity not only for them to tell us why their cow is best, but also to win a great day out. We’re really looking forward to seeing the entries.”