Australian children love cheese snacks

Children are a deciding factor in whether or not a household buys cheese snacks in Australia, according to a report from Australian market research firm Roy Morgan. Around 17% of Australian parents with kids under 16 living at home bought cheese snacks in a four-week period, versus 5% of people without children.

The strongest area of growth to September 2013 has seen parents of tweens aged 12-16 buying cheese snacks, up 4% from the previous year. Overall, the market gas grown by 2% since 2009, with supermarket own brands and Laughing Cow recording strongest growth, while Babybel, Bega Stingers and Kraft Cheese Sticks remain popular.

“Although they come in many forms, it’s evident that cheese snacks are an increasingly common item for parents to keep in the frige or cupboard,” notes Angela Smith, group account manager, consumer products Roy Morgan Research.