UK – Just 20 per cent of consumers would believe food manufacturers or retailers on a safety issue, according to a new survey.

Chris Woodcock, a director at Razor, the public relations and management consultancy that carried out the research, said. “It’s a call to action for food manufacturers to be more open about the raw materials and ingredients they use, more communicative about their production and recall procedures.” According to the survey of 1,000 people across the UK, older people are more sceptical. Just 18% of 45 to 54 year olds surveyed would trust a food company or retailer saying that its products are safe to eat. The figure for 18 to 24 year olds was 33%.