THE NETHERLANDS – Friesland Coberco Dairy Foods changed its name to Friesland Foods on 1 January.

Throughout the first half of the year, the names of its subsidiaries will also change to Friesland Foods, followed by the appropriate unit name.

The company claims that the idea behind the change is “to increase the visibility of the ‘company behind the brand'” – with related names for all of the business, brands and products will be clearer.