UK – Joseph Heler Cheese said this week that its latest promotion has led to its new product being introduced into 180,000 homes in the run up to Christmas.

Samples of its Original Reserve range of regional cheese were placed in Tesco’s own range of baby leaf salad in August and September, along with a coupon offering 25% of the next purchase.

“The boost in sales has been superb,” said commercial manager Jonathan Cope. “Regional cheese is already enjoying a revival and this has helped cap a great year for Joseph Heler.”