USA/CANADA – Frozen dessert company CoolBrands International is to produce frozen novelties for Crayola, the children’s colouring crayon brand.

The agreement has been reached with Binney and Smith, which licences the Crayola name, and means that Crayola novelties such as frozen shakes, sundaes, cones, cups, sandwiches, bars and pops will hit the shelves early in 2005.

CoolBrands marketing vice president Matthew Smith commented: “Crayola is synonymous with colour and fun, making for an exciting line of products.”