USA – People for Ethical Treatment of Animals (PETA) confronted attendees of the World Dairy Expo in Madison with an anti-dairy billboard.

Four milk cartons, which were marked with diseases that PETA claims are linked to dairy consumption – heart disease, diabetes, obesity and cancer – were displayed under the banner, “Milk: It’s a killer.” A statement from PETA said: “Dairy cows are genetically manipulated to produce milk at many times their natural capacity, leaving them ‘used up’ after just a few years, at which point they are trucked to slaughter and ground up for burgers.” Greenpeace has recently targeted shoppers buying milk at Sainsbury’s, warning them that there is ‘Something scary in the dairy’. Greenpeace believes the supermarket’s milk comes from GM fed cows, and is offering customers the chance to swap the Sainsbury brand milk for its own organic milk.