DENMARK – Arla Foods has reported that the market for milk-based rice products has risen significantly in recent years.

In the last year, overall sales of rice desserts to the Danish retail sector increased by 20%, with sales figures for the convenience sector rising even higher.

Sales of Arla’s rice dessert under the MiniMeal brand to the Danish retail market have risen from 3% to 30% since May 2002, when the range was relaunched.

However, the company also warned that the rise was bound to be finite. The company’s product manager Ole Hagen said: “The increase is due to the fact that several campaigns and price offers have put increased focus on rice products. We are, of course, interested to see how long this can continue.”