WBD takeover rumours persist

RUSSIA/FRANCE – Campina’s biggest rival in Russia is Wimm-Bill-Dann Foods (WBD), one of the biggest operators in the market with sales of 504,700 tonnes in the first six months of 2003.

But this Russian competitor could assume an identity much more familiar to western European consumers if current plans are fulfilled, as Danone is again in negotiations with the Russian company, valued at