Freshpack products to hit Belgian market

Posted 1 March, 2003
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BELGIUM – Valio’s Belgian subsidiary, Valio-Vache Bleue(VVB), will complete the takeover of Freshpack company IFB-BFD on 17 May.

VVB, a specialist in prepacked cheeses, will then begin offering Freshpack products and services, used for the packaging of fresh, short-life food products, to the Belgian market.

This type of packaging is showing growth of 10-15% a year, according to analyst Nielsen.