UK – Organic dairy company Yeo Valley has announced this week that it is to sponsor a two day pop festival.

The Big Gig event will be held at the Royal Bath and West showground in Somerset on 13 and 14 July. The concert will include performances from Tom Jones, Blue, Beautiful South, Shirley Bassey and Dionne Warwick.

Yeo Valley plans to run offers on its organic dairy products to save money on ticket prices.