AFI and MasterSense in Chile agreement

Arla Foods Ingredients has extended its distribution partnership with MasterSense for the Chilean market. The new distribution agreement reinforces both companies’ commitment to grow in the region, expanding a collaboration that began in Mexico in 2024. It covers Arla Foods Ingredients’ solutions for two key segments:

• Performance nutrition – there is potential for further development in Chile’s performance nutrition market, which includes sports nutrition, health and supplements
• Food and beverage – both companies see growth potential in segments such as dairy, bakery, beverages and food service.

MasterSense distributes a portfolio of ingredients and flavours serving the food, beverage and nutrition industries in Latin America. It has a presence in six countries, including Chile, and serves a total of 11 countries in the region.

A recent Arla Foods Ingredients survey of 1,000 Chilean consumers found that great taste, convenience, naturalness and high-protein content were their most important considerations when purchasing food. One in four considered “whey protein” a very attractive claim. When asked which products they would like to contain more protein, Chilean consumers cited yogurts, dairy beverages, bread and juice as their top choices.

Gustavo Assis, president of MasterSense, said, “We are proud to take another step forward with Arla Foods Ingredients. This partnership is a testament to our belief that the future of food lies in innovation, functionality and consumer health. Chile has proven to be a forward-thinking market, and we are confident this collaboration will bring real value to local manufacturers and, ultimately, to consumers. With our on-the-ground expertise and technical support capabilities, we are fully committed to making this journey a success.”