Amul brand turnover hits one trillion rupees and 11% growth
Credit: Amul
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), the world’s largest farmer-owned dairy cooperative, announced a historic milestone as the Amul brand turnover crossed the R1 lakh crore mark for the financial year 2025-26. The total un-duplicated revenue of the Amul brand has increased by 11% over a base of Rs. 90,000 crores in 2024-25. This monumental achievement further solidifies Amul’s position as a dominant global dairy cooperative.
Gujarat Co-operative Milk Marketing Federation (GCMMF) registered a sales turnover of R73,450 crore, marking an impressive 11.4% increase over Rs 65,911 crore of the previous financial year, making it the largest FMCG organisation in India. The surge is powered by a massive product portfolio of more than 1,200 product packs, a vast distribution network, and a rapid adaptation to the evolving needs of modern consumers. The federation, along with its 18 member district cooperatives, continues to lead the dairy landscape by blending localised market strategies with the Amul brand identity.
This financial landmark follows Amul’s recent recognition as the number one cooperative in the world by the International Cooperative Alliance (ICA). Throughout the year, Amul focused not only on domestic dominance but also on an aggressive global expansion strategy. Through launch of its fresh milk in Europe and US, Amul has signalled its intent to become a staple brand in international households.
In a strategic move to scale the cooperative model, Shri Amit Shah, union minister of home and co-operation, launched Sardar Patel Cooperative Dairy Federation Limited (SPCDF) on 6 July 2025. Registered under the multi-state cooperative societies, this new federation will bring village-level dairy cooperatives from outside Gujarat into a unified national network.
On this landmark achievement, Sh. Ashokbhai Chaudhary, chairman of GCMMF (Amul), said, “Crossing the R1 lakh crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our 3.6 million dairy farmers.”
Sh. Gordhanbhai Dhameliya, vice chairman of GCMMF (Amul), added, “Our journey to the R1 lakh crore milestone is a definitive victory for the cooperative spirit. By scaling our model nationally, we are proving the ‘Amul Model’ is a timeless blueprint for economic democracy.”
