DSM Nutritional Products’ Fruitflow, a solution for healthy blood flow, gained the excellence award for heart health innovation at the recent Health Ingredients Europe show in Madrid. Fruitflow is the only ingredient to date with an approved health claim from the European Food Safety Authority (EFSA) under Article 13.5, according to the company.

It is suitable for functional food, beverage and dietary supplement products and helps maintain a healthy cardiovascular system by keeping platelets smooth and reducing platelet aggregation. Fruitflow does not disrupt the blood clotting process required following injury.

Published clinical studies have demonstrated that Fruitflow reduces platelet aggregation in 97 per cent of individuals within 1.5 hours of consumption and its beneficial effect lasts up to eighteen hours. No side-effects, allergenic reactions or incompatibility with other medication have been reported following its prolonged use in ten clinical studies, DSM reports.