Dutch cheesemaker Westland will supply free airtight plastic storage boxes to customers who buy more than 400g of its Old Amsterdam premium cheese.

The promotion is part of a sales campaign in German retailer outlets.
The box has a lid which depicts Old Amsterdam cheese against the brand’s traditional black and gold colours.
The cheese is made by the Westland family using milk which is less than 24 hours old and is clotted with a special culture used only for that particular cheese.