Safi Danone enters Jordan market

Al Safi Danone has launched its operations in Jordan as part of the company’s regional expansion plans. Jordan Golden Arrow has been appointed as the distributors.

A function was held at the Four Seasons Hotel in Amman to celebrate the launch. A number of dignitaries including Prince Mohammed Bin Khaled Al Abdulla Al Faisal, president and CEO of Faisaliah Group Company, sole owners of Al Safi Danone and George Sioufi, executive board member of Golden Arrow Food Distribution attended.

Prioritising R&D as the company’s core policy, prince Mohammad noted: