Indian test marketing Benecol product

Posted 17 January, 2008
Share on LinkedIn

Raisio has agreed on cooperation with Indian company British Biologicals in introducing Benecol-containing nutritional powder to medical doctors as well as limited test marketing in selected cities.

The product range of British Biologicals includes nutritional powders designed for different target groups. In India, nutritional powders are premium products favoured by young, highly educated people.
Raisio is also negotiating with a number of Indian food companies on introducing other Benecol-containing products in India.