Müller Wiseman Dairies has launched a promotion, in celebration of 25 years of its black and white brand, to help retailers engage with their local communities. “I Love My Pint Sized Local Team” invites shoppers to nominate a local pint-sized team (for kids up to the age of 11) to receive a brand new fully-branded sports kit or equipment worth £300 (€379.20), courtesy of Müller Wiseman Dairies. Consumers can fill in forms available in store and hand them back to their local retailer, or complete an application online, and Müller Wiseman Dairies will equip the winning teams up and down the UK.

The activity will feature both an n pack design and in-store promotion materials customers can utilise around the store to boost shopper engagement, and help create an element of theatre at the chiller and at point of sale. “I Love My Pint Sized Local Team” winners will be selected in December. The promotion will be supported by a regional PR campaign across print media.