Finnish food trading group Kesko has launched a range of yogurts incorporating the cholesterol-lowering ingredient Reducol.

The Pirkka premium brand is the first in a series of scheduled product launches planned for later this year, incorporating Reducol into a variety of foods. The ingredient is produced by the Canadian life sciences firm Forbes Medi-Tech.
Anticipated distribution is to over 1,000 stores in Finland with marketing programmes reaching virtually every household in the country.