Reduced cholesterol ingredient heading for private label

Posted 26 November, 2004
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CANADA/EUROPE – Canadian company Forbes Medi-Tech has signed a five year deal with its first food partner in Europe, the UK’s Fayrefield Foods.

The deal means that Fayrefield will be able to use Forbes’ Reducol cholesterol lowering ingredient in private label products in UK supermarkets and follows hot on the heels of the launch and approval of several cholesterol-lowering ingredients.

Reducol recently received approval from the European Union.