Economy brands cut into dairy

Posted 11 November, 2004
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WORLDWIDE – The dairy industry is highly susceptible to economy private label products, according to a new report by market research company AC Nielsen.

This is particularly true of economy private label hard cheeses, which now hold a 12.2% share of the world market.

The study claims that growth of this market has eroded market share previously held by national branded products, although these have retained a 75% market share across the food sector.