Economy brands cut into dairy
WORLDWIDE – The dairy industry is highly susceptible to economy private label products, according to a new report by market research company AC Nielsen.
This is particularly true of economy private label hard cheeses, which now hold a 12.2% share of the world market.
The study claims that growth of this market has eroded market share previously held by national branded products, although these have retained a 75% market share across the food sector.

