Valio returns to Russian baby food market

Valio began exporting its baby food range made with Finnish milk to Russia in October after a 15-year break.

Valio used to export infant formula products to Russia under the Tutteli brand up until the early 2000s. The infant formula products, made with Finnish milk, are returning to Russian shelves under the Valio Baby brand.

In Russia, baby food is often sold in powdered form, whereas Finns are used to ready-to-use baby meals. The first Valio Baby products to be launched in Russia will be of the powdered variety.

“Most of the baby food sold in Russia is imported from Europe. The market is highly competitive and large, over 30 times the size of the market in Finland. Our products have already reached shelves in the St. Petersburg area, and towards the end of the year, sales will begin in Moscow,” says Valio’s category manager Terhi Sinkko-Hynninen.