AUSTRALIA – Supermarket sales of the four major dairy product categories increased in volume and value over 2003 to 2004, totalling nearly AUS$3.5 billion (2 billion euros).

The category prices were driven by consumer buying trends towards private label brands, larger pack sizes and in-store promotional activities.

Private label brands for all types of drinking milk now represent 53% of all supermarket milk volume, an increase of 2.3%. In 2003, nearly 30% of all supermarket milk and 47% of fresh whole milk was sold in three-litre plastic bottles.