Somerdale unveils bespoke cheese range
Somerdale International has revealed plans to grow its presence further with the launch of a bespoke range of cheeses, the ‘Savile Row Cheese Co’ (Savile Row).
The range will focus on enabling restaurants to add value and differentiate themselves by including high quality British cheeses as part of their food offering. It will feature classic British cheeses such as Mature Farmhouse Cheddars and Blue Stilton as well as blended cheeses including Cheddar with Mustard Seed & Ale and Cheddar with Horseradish & Parsley.
The range will also include two non-GMO certified cheeses: a 12-month Mature Cheddar and a Double Gloucester with Chive & Onion. The launch is part of the company’s new five year strategic programme to develop sales of British cheese within the US foodservice sector.
The launch will be complemented by the establishing of a dedicated foodservice sales team based out of new offices in Santa Monica, California. The team will be focused on the establishing of direct customer relationships with leading higher end restaurant, hotel and multi-unit quick service restaurant chains and also, over time, a network of ‘Savile Row’ specialist foodservice suppliers.
Somerdale International director, Alan Jenkins, comments, “London’s Savile Row is a street famous for its many high end tailors’ shops and we felt that it very much reflected many of the attributes we wanted our new foodservice cheese range to be associated with, namely it is: quintessentially British, of premium quality, bespoke in nature and characterised by great taste.
“Our research indicates that British cheeses are loved by many American chefs and restauranteurs but they find it difficult to source them. As such, we wanted to be the first British cheese supplier to create, in the launch of the ‘Savile Row Cheese Co’ range, a dedicated foodservice offering which is tailored specifically to meet the needs of the sector. Through combining a range of consistently high quality, great tasting cheeses with an easy to access supply channel we believe that British cheeses will increasingly appear on menus across the States.”
