GERMANY – Medium sized German dairy processor Molkerei Strothmann has announced that it is to increase its marketing efforts and emphasis on exports this autumn.

The first signs of the changes came on Wednesday, with the resignation of marketing director Ralph Strohmann. The company’s former German marketing manager Karl-Heinz Kley will take over as international sales director.

The company, which has successfully taken on the giants of the industry in innovative dessert production throughout Europe, already exports to 12 European countries and licences the production of its dairy desserts in Korea and Japan.

Molkerei Strothmann has described its 2001 financial year as “difficult” despite the fact that it achieved a record turnover of