General Mills launches Star Wars Yogurt

Posted 11 April, 2002
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USA – Food giant General Mills announced on Monday that it is to launch glow-in-the-dark Star Wars yogurts.

The GoGurt children’s yogurts will be the shape of the film’s light sabre weapons. The launch of the product will coincide with the release of the new Star Wars film Attack of the Clones next month.

There will be six different packages available featuring different Star Wars pictures. A package of eight tubes will retail for $2.79 (3.17 euro).

General Mills is also marketing fruit and cereals with Star Wars packaging.