Arla Foods, Europe’s largest dairy company, is claiming substantial sales increases in Germany.
Its policy of following market-led expansion with mainly convenience dairy foods is keeping the multi- national on course for a E306 million German turnover in 2001 – an increase of over 10% on the previous year. The news follows the publication of financial results for Arla Foods’ first full year of trading, which show the co-operative achieved profits of E155 million on sales of E5.13 billion.
Playing a major part in the company’s Teutonic success story is Buko cream cheese, number two in the German market. Last year’s sales of Buko are expected to have topped 40 million units.
Total cheese sales this year for Arla in Germany should reach 65,000 tonnes. Heavy advertising has pushed formerly traditional Swedish cheeses into the public eye in Germany and led to increased sales of other Scandinavian products, such as H