Coca-Cola, the world’s largest soft drinks manufacturer, is planning to introduce a vitamin-enriched line of bottled water, according to a report in the Wall Street Journal.
The US newspaper claimed that the new range will be called Dasani Nutriwater and that it is to be introduced to rival PepsiCo’s Aquifina range. Both companies have been looking for ways to expand their fast-growing bottled water business and health orientated drinks are said to be in demand.
The four versions of Dasani Nutriwater believed to be in the pipeline include Lemon Tangerine for bone strength with calcium, magnesium and B vitamins. Other versions include Pear Cucumber for balancing with vitamins B and C, Mandarin Orange for immunity with vitamin C and zinc, and Wild Berry with vitamins B, C and E.
A Coca-Cola spokesman declined to comment on the product launch and described the report in the Wall Street Journal as “speculative”.
In December 2000, Coca-Cola hinted that it planned to enter the dairy market with a range of milk-based drinks aimed at children. As yet no products have been launched.