IDFA launches updates to branding, logo and website

US International Dairy Foods Association (IDFA) has updated its branding and logo, as well as launching a new and improved website, designed to enhance user experience.

The IDFA believes its website’s new features will play a crucial role at a time when nimble, reliable communications are more important than ever. The website will provide streamlined access to IDFA member content through a dedicated portal, instant advocacy alerts and will provide responses and management of crises and emergencies such as Covid-19, as well as offering:

• A fresher, cleaner look
• Simpler navigation and ease-of-use across mobile devices
• A robust search function
• Single sign-on for IDFA members
• Integrated features such as chat functions and news alert

In addition to the updated website comes an update to the IDFA’s branding and its logo, which features more modern fonts, a milk splash image and a red, white and blue colour palette.

The IDFA has undergone notable changes over the past three years, going from four separate organisations to one unified brand and mission, with new leadership and new priorities. The reason for its recent updates, states IDFA president and CEO, Michael Dykes, is that as the dairy industry evolves, the company must too, in order to lead for its members and “to serve as the unified voice for the whole dairy supply chain.”