Spanish cheesemakers want to sell more of their products in northern Europe, says More Sales, the German advertising agency which has been hired to start a campaign for the Iberian cheeses.
Unlike the Dutch, who prefer to focus on a small number of their cheeses when marketing abroad, the Spaniards are planning to win over northern Europeans with a vast selection of different cheeses available from their country.
Germany is currently considered as the market with most potential for Spanish cheese, and a new promotional campaign will target the country’s speciality, shops, delicatessens, hotels and restaurants.
Spain produces a wide variety of different cheeses because it still boasts 950 separate cheesemaking plants