Keventers launches ‘Ice Creamery’ brand with six new flavours
India’s iconic dairy brand, Keventers, is set to expand its dessert footprint in India with the launch of its new ‘Ice Creamery’ brand that will have six exciting and fun ice cream flavours: Belgian Chocolate; Alphonso Mango; Triple Chocolate; Mocha Almond Fudge Brownie; Exotic Strawberry and Blueberry Cheesecake. The ice creams contain no added preservatives or flavour.
The 96-year-old legacy brand not only caters to nostalgia but also understands what Millennials and Gen Z want from a product. Now there’s more for everyone, from grandparents and parents who remember the good old days of Keventers at Connaught Place, to their children, who have collected their topical and quirky glass bottles. The brand has solidified its presence in the dessert space by launching a new product range to the portfolio.
Keventers’ new ice cream packs are set to continue the brand’s trend-setting ways with colourful illustrative artworks along with the brand’s recently launched brand mascot, Mr K. The mascot is a modern-day embodiment of the visionary who started it all, Mr Edward Keventers. He has a friendly grandpa-esque personality brought to life through #KeventersComics. Keventers is also the only major player in the ice cream market that is using sustainable paper packaging.
Speaking on the new product launch, Agastya Dalmia, dounder & CEO, Keventers says: “After successfully launching Keventers ice-cream packs two years ago and piloting them across Delhi NCR, we are very excited to announce this latest development from the brand. We have worked very hard to keep the legacy of Keventers going and ‘Keventers Ice Creamery’ reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio. The pandemic was difficult for a lot of businesses, but we owed it to our consumers to keep the magic of Keventers alive. Today, we are focused on building direct to consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato. To this end, over the last two months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow and Bhubaneswar, and have plans in place to steadily scale across the country in the next six to nine months.”
The product retails for Rs. 94 for a 100 ml cup and at Rs 313 for a 450 ml tub. While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.