FrieslandCampina’s Labdliebe brand available in new format

The Landliebe milk brand from Dutch dairy FrieslandCampina in the family size range will be available in a new, slimmer format in Germany.

With a capacity of 1.5 liters, Landliebe is still unique on the market. The brand will give the popular product a new, modern look. With the same filling quantity, the newly designed carton is in a slimmer format: At 70.2 millimeters long, 95.2 millimeters wide and 244 millimeters high, which should make it easier to fit in a refrigerator door.

The side surfaces of the new carton offer plenty of space for communication, so the Hero breakfast products will presented here alongside of the seal ‘Often longer Good’ from the ‘Too Good to Go’ awareness campaign against food waste. Ae prominently placed on-pack claim ‘In the practical family size’ also refers to the special format and its target group.

Landliebe Frischmilch in the new 1.5L pack will be available in stores from May in the versions with 3.8 % fat content and 1.5 % fat content.

Related content

Leave a reply

Dairy Industries International