Nestlé has its sights on Haagen-Dazs

USA – Nestle is in negotiations with consumer food manufacturer General Mills to buy the outstanding half-share in Ice Cream Partners, a venture that sells Haagen-Dazs ice cream in the USA. The deal is thought to be worth over $600 million (628 million euro).

General Mills acquired Ice Cream Partners in July last year after purchasing its owner, Pillsbury, for $10.5 billion (10bn euro) from Diageo.

If Nestle is successful in its acquisition, the company believes it will be better placed to compete with rival Unilever, which owns the market leading ice cream brand Good Humor-Breyers.