The Ice Cream & Artisan Food Show 2025: bigger, cooler, and sweeter than ever

After 80 years of serving the finest scoops in the ice cream industry, the Ice Cream & Artisan Food Show is gearing up for its biggest year yet in 2025.

Taking place at a bigger venue in the Birmingham National Exhibition Centre on the 4th and 5th of February 2025, The Ice Cream Alliance’s flagship event promises to deliver a more vibrant, interactive and visually-captivating spin on their highly-anticipated annual trade show.

With top exhibitors in the ice cream industry, the show draws in crowds of global buyers, leading manufacturers, wholesalers, importers, parlours, restaurants and more, offering ice cream enthusiasts an unparalleled platform to explore the latest trends and innovations shaping the world of ice cream and artisan food.

For decades, The Ice Cream Alliance has been a cornerstone of the close-knit yet dynamic ice cream industry. Its annual show is a highlight of the calendar, offering invaluable networking opportunities and industry insights.

This year’s event takes it up a notch with immersive activities designed to educate, inspire and entertain. It’s a feast for the senses and a celebration of all things ice cream.

On this year’s show, Catherine McNeil, The Ice Cream Alliance’s Director of Operations, says, “As the only UK trade show dedicated solely to these markets, it’s an unparalleled opportunity for attendees to connect with top-tier brands, discover the latest products and technologies whilst gaining valuable insights from a dynamic line-up of speakers. Learn, innovate, and network with the best and be inspired at our Ice Cream and Artisan Food Show 2025”.

Although primarily a specialist trade event, it also welcomes both independent brand owners and ice cream enthusiasts. Whether you’re a seasoned industry professional, a budding entrepreneur, or simply on the lookout for the next big thing in ice cream, this year’s event is not to be missed.

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