Schwarzwaldmilch takes over Landliebe fresh milk brand from FrieslandCampina
German dairy Schwarzwaldmilch is now producing and selling fresh mixed milk drinks and fresh milk in glass bottles under the Landliebe brand label, which used to be owned by Dutch dairy giant FrieslandCampina.
“The acquisition of the Landliebe brand license for the segments of fresh mixed milk drinks and fresh milk in glass bottles is a strategically important step for our company,” explains Andreas Schneider, managing director of the Schwarzwaldmilch Group.
Schwarzwaldmilch has acquired a brand license for the fresh milk mix drinks. Under the Landliebe brand, fresh country milk with cocoa is offered in a one-litre returnable glass bottle. In addition, there is a license for fresh milk in glass bottles, Landmilch with 3.8 and 1.5% fat, also in one-litre returnable returnable glass bottles.