Arla Foods Ingredients and Alchemy Agencies join forces in Oceania

Arla Foods Ingredients and Alchemy Agencies have announced a new distribution partnership to serve the performance nutrition market in Australia, New Zealand and the Pacific Islands. Effective immediately, the agreement will primarily focus on Australia and New Zealand (ANZ). It supports Arla Foods Ingredients’ strategy to expand sales in Southeast Asia and in ANZ/Oceania, where Alchemy Agencies is a distributor of speciality food and beverage ingredients.

The new agreement covers five key brands in Arla Foods Ingredients’ range of premium performance nutrition ingredients: Lacprodan whey protein isolate, Capolac, a milk mineral concentrate, MicelPure, a micellar casein isolate containing 86% native protein, Nutrilac PB-8420, a whey and milk protein ingredient, and Nutrilac MFGM, a high-quality whey protein and containing the complex lipids present in milk fat globule membrane.

The ANZ region has the second highest per capita global spend on sports nutrition products, including bars, drinks and powder shakes, and Australia is the world’s third largest sports nutrition market, according to Euromonitor. Alexander Leufgen, head of Asia at Arla Foods Ingredients, said, “Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service.”

Tristan Molloy, director of Alchemy Agencies, said, “We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania. The new agreement aligns with our expansion plans for our partner and supplier network and strengthens our involvement in the fast-growing sports nutrition market across our key regions.”