Leicester based dairy delivery company Kirby and West has joined forces with the Blood Transfusion Service in an effort to get more people signed up to donate.

As part of the ‘pinta for a pint’ campaign, staff from the Blood Transfusion Service’s Vaughan Road base recently set up a stand at Kirby and West’s Richard III Road depot.
Mascot Billy the Blood Droplet met float drivers as they returned from their rounds and persuaded them to deliver a pinta of a different kind.
More than a quarter of staff signed up leaving donor centre business co-ordinator Clare Harding pleased with the take-up.