Logo to be phased out

Nestle will phase out the use of New Zealand’s heart tick logo on the drink brand Milo over the next two to three months.

The decision has been made as part of the company’s shake up of its New Zealand and Australian operations.
Nestle are due to launch a number of new regional promotion campaigns for the drink.
The new campaigns are due to begin in New Zealand and Australia later this year.
The heart tick logo is awarded to products that comply with specific nutritional criteria which is outlined by the National Heart Foundation of New Zealand.
Nestle said the decision to drop the logo had been made on commercial grounds and was not a reaction to criticism of allowing Milo, an instant powdered chocolate milk, to carry the tick.