The Milk Race returns in UK

UK cycling event The Milk Race is to return again in 2014 after a  comeback last year. The event, which was brought back in 2013 by The Dairy Council and the Milk Marketing Forum after a 20 year hiatus, will take place for the second year running in Nottingham on Sunday 25 May as a major city centre race.

For 2014, The Milk Race will once again be a key event in the British sporting calendar and will constitute both an elite women’s race and an elite men’s race on the same day, alongside a full day’s festival of cycling for all the family.

Last year, 60,000 spectators saw Olympic gold medalist Dani King and Rapha Condor JLT’s Felix English join The Milk Race’s Hall of Fame by becoming victorious in the women’s and men’s elite events.

Dairy Council chairman Sandy Wilkie says: “The link between milk and sport, particularly cycling, has gone from strength to strength over the past four years through the establishment of the celebrity ‘Make mine Milk’  campaign, which has included Olympic champion cyclists Ed Clancy, Laura Trott and Dani King. It is therefore a perfect partnership for what promises to be a tremendous second year for the new Milk Race in Nottingham this May.”

Already confirmed for this year¹s race is multi gold medal Paralympian, Dame Sarah Storey, along with her team The Madison Boot Out Breast Cancer Cycling Team. Also confirmed for 2014 is last year’s Milk Race men’s elite champion, Felix English.

The 2014 elite races will once again be directed by former world champion Tony Doyle MBE, who was also a founder of the Tour of Britain in 1994 and was President of the British Cycling Federation in 1996.

Nottingham  city also has a long standing heritage in cycling ­ it houses the headquarters of leading brand Raleigh ­ and maintains an outstanding commitment to community cycling.

Further information about the 2014 Milk Race can be found at www.themilkrace.com <http://www.themilkrace.com>  and additional details of the event will be unveiled over the coming weeks. Registration for family and advanced rides will open mid-March.