The Danish association of milk processors has decided to stop all advertising for whole or full cream milk this year.
For some time now, the milk industry has been under pressure from nutrition experts who regard the advertising of any milk product with more than 1.5% fat as ethically wrong. In Denmark, it is felt that there are already dangerously high levels of animal fat in the human diet.
From now on, the Danish consumer is being advised to drink only half fat dairy products or buttermilk. Full cream milk should be recommended, say Danish nutritionists, only for children up to three years of age.