Swissmooh heads to Asia

Nordostmilch, a farmer-owned milk marketing association in Switzerland, currently handling around 300 million kg of milk annually from the area of Switzerland between the Lakes Constance and Zug, is to invest CHF1 million (EUR760,000) in a marketing daughter “Swissmooh”. This company is being set up to sell quality Swiss cheeses and other dairy products in Asia and the Arabian peninsula.
Up until now, Nordostmilch has specialised in collecting its shareholders’ milk and selling it on the international spot market it at best prices. Current customers include the Hochdorf Group and cheese producer Emmi. But Nordostmilch also supplies around 50 smaller cheese makers throughout the country and it is probably products from these sources that will feature in the new marketing project, aimed at highest purchasing power countries around the Persian Gulf and in the Far East.
The Swissmooh strategy, according to a policy document sent to shareholders, is to sell premium dairy products in such lands on the back of the country’s image of having “contented cows in the fresh air world of Alpine Switzerland.”